Stackelberg Game Perspective on Pricing Decision of a Dual‐Channel Supply Chain with Live Broadcast Sales

Zhang, Rong; Zhang, Xiaoying; Liu, Bin

doi:10.1155/2022/6102963

Cited by 4 publications

(2 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…LSC Operation. LSC as an emerging business model has received widespread attention from enterprises, consumers, and researchers [6,9,10,20]. Many scholars conducted extensive research on whether enterprises establish live-streaming channels [6,9].…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Impact of Corporate Social Responsibility on Operations of a Live-Streaming Supply Chain

Sun,

Zheng,

Hang

et al. 2024

Discrete Dynamics in Nature and Society

View full text Add to dashboard Cite

Corporate social responsibility (CSR) is widely noticed as an essential tool for business operation and sustainable development. Meanwhile, the fiercely competitive external environment and unpredictable events prompt enterprises’ cooperation to prevent supply chain collapse. We investigate the cooperative strategy in a live-streaming supply chain (LSC) consisting of a dominant brand owner, a retailer, and a live streamer, where the brand owner considers CSR by considering the welfare of stakeholders. We construct one non-cooperative and three cooperative Stackelberg game models to explore the impact of CSR on cooperative strategy and LSC operations. The results show the following. (1) When the brand owner considers CSR, LSC members and systems are more profitable in the four models than when the brand owner does not consider CSR. (2) When the flow effect is small, the brand owner tends to cooperate with the retailer; otherwise, the brand owner prefers to cooperate with the live streamer. (3) The grand coalition C (the brand owner cooperates with the retailer and live streamer) is the consistent strategy for the LSC system, consumers, and society. These findings help enterprises recognize the importance of CSR and collaboration, thus further providing reference opinions on engaging in CSR and how to achieve collaboration.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

“…In the live-streaming supply chain (LSC), the high turnover is inseparable from the "fow" of the live streamer, and the "fow" has a positive impact on the consumers' continued viewing and purchasing desire [9,10]. On September 20, 2022, "Lipstick One" Li Jiaqi broadcasted live on Taobao.…”

Section: Introductionmentioning

confidence: 99%