Stakeholder der CSR

Dathe, Tracy; Dathe, René; Dathe, Isabel; Helmold, Marc

doi:10.1007/978-3-030-92357-0_10

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…According to Luo and Bhattacharya (2006) CSR first developed in the United Kingdom and the United States and then in Greece and for this reason, it was embraced to describe corporate actions and initiatives. Another view of CSR theory is that of Becker-Olsen et al (2006), who argue that CSR is a motivator and one of the most effective and reliable tools for businesses to improve their image to society, while it is also a significant part of an organizational strategy (Dathe et al, 2022). The first global CSR strategy was announced by the Commission of the European Communities in 2001 with the aim of defining this concept in order for companies to implement this strategy in social and environmental issues in combination with the contacts they have with their stakeholders (Hoffman, 2018).…”

Section: Literature Review 21 Definition and Debate On Csrmentioning

confidence: 99%

Consumer Responses to CSR in Greek Banking Sector: Does CSR Really Matter?

Xanthopoulou

Alexandros²,

Katerina³

2022

ESJ

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The present study aims to investigate the impact of Corporate Social Responsibility on consumers’ preferences and loyalty in the banking sector. The researchers examined the main concepts associated with CSR and how it is related to the choice and the retention of customers to a specific bank. Qualitative research was implemented by the use of semi-structured interviews with 67 individuals. The purpose of the research was to analyze the extent to which CSR actions affect customers’ choices and loyalty to a bank. The main conclusions that emerged are that although the satisfaction and commitment, as well as the positive perception of consumers, depend on the trust created by the banks, customers in Greece still believe that the CSR actions implemented by banks only contribute to the increase in their organizational profits through the improved corporate reputation and recognition, and thus CSR has not a significant impact on customers’ attraction and loyalty. Finally, it became clear that one of the major problems in the banking sector is the lack of public confidence in the way banks operate and the special role they play in modern societies.

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Section: Literature Review 21 Definition and Debate On Csrmentioning

confidence: 99%

Consumer Responses to CSR in Greek Banking Sector: Does CSR Really Matter?

Xanthopoulou

Alexandros²,

Katerina³

2022

ESJ

View full text Add to dashboard Cite

show abstract

“…Another view of CSR theory is that of Becker-Olsen et al (2006), who argue that CSR is a motivator and one of the most effective and reliable tools for businesses to improve their image to society. It is also regarded as a significant part of an organizational strategy (Dathe et al, 2022). The first global CSR strategy was announced by the Commission of the European Communities in 2001 with the aim of defining this concept in order for companies to implement this strategy in social and environmental issues in combination with the contacts they have with their stakeholders (Hoffman, 2018).…”

Section: Literature Review 21 Definition and Debate On Csrmentioning

confidence: 99%

Consumer Responces to CSR in Greek Banking Sector: Does CSR Really Matter?

Xanthopoulou

Alexandros

Katerina³

2022

ESJ

View full text Add to dashboard Cite

This paper focuses on investigating the impact of Corporate Social Responsibility on consumers’ preferences and loyalty in the banking sector. The researchers examined the main concepts associated with CSR and how it is related with the choice and the retention of customers to a specific bank. 67 individuals participated in a qualitative research, which was conducted through semi-structured interviews. The purpose of the research was to analyze the extent to which CSR actions affect customers’ choice and loyalty to a bank. The main conclusions that emerged reveal that although the satisfaction and commitment, as well as the positive perception of consumers depends on the trust created by the banks, customers in Greece still believe that the CSR actions implemented by banks only contribute to increasing their organizational profits through the improved corporate reputation and recognition. It is thus evident that CSR does not have a significant impact on customers’ attraction and loyalty. This paper also identified that one of the major problems in the banking sector is the lack of public confidence in the way banks operate and the special role they play in modern societies.

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Stakeholder der CSR

Cited by 2 publications

References 6 publications

Consumer Responses to CSR in Greek Banking Sector: Does CSR Really Matter?

Consumer Responses to CSR in Greek Banking Sector: Does CSR Really Matter?

Consumer Responces to CSR in Greek Banking Sector: Does CSR Really Matter?

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