2018
DOI: 10.1002/csr.1703
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Stakeholder engagement in green place branding: A focus on user‐generated content

Abstract: The purpose of this research is to investigate how the green image of a city can affect potential visitors' attitude toward the city in the context of user-generated content.The study adopts a 2 × 2 experimental design in which the greenness of the city image and the social distance between the users and the authors of social media content are examined. The results demonstrate that green image has a significant effect on attitudes toward cities. Moreover, the effects of social media content vary according to t… Show more

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Cited by 29 publications
(30 citation statements)
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References 93 publications
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“…To monitor online opinions about the company should be a priority for companies because the attitudes of the stakeholders towards the company may be affected by being exposed to these opinions (Song & Jing, 2019). Stakeholders that use online social networks can become active subjects who take part in the companies' CSRimage formation process through the content they generate on online social media (Acuti, Grazzini, Mazzoli, & Aiello, 2019).…”
Section: Big Data To Analyse Csr Communication In Online Social Netmentioning
confidence: 99%
See 1 more Smart Citation
“…To monitor online opinions about the company should be a priority for companies because the attitudes of the stakeholders towards the company may be affected by being exposed to these opinions (Song & Jing, 2019). Stakeholders that use online social networks can become active subjects who take part in the companies' CSRimage formation process through the content they generate on online social media (Acuti, Grazzini, Mazzoli, & Aiello, 2019).…”
Section: Big Data To Analyse Csr Communication In Online Social Netmentioning
confidence: 99%
“…To monitor online opinions about the company should be a priority for companies because the attitudes of the stakeholders towards the company may be affected by being exposed to these opinions (Song & Jing, 2019). Stakeholders that use online social networks can become active subjects who take part in the companies' CSR‐image formation process through the content they generate on online social media (Acuti, Grazzini, Mazzoli, & Aiello, 2019). On the other hand, stakeholders have the opportunity to know the information about CSR practices of companies beyond the information provided by the own companies and lobbies, thereby avoiding the tendency they have to offer their own information and interpretation.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The literature on place branding and sustainability mostly focuses on "environmental" or "green" place branding [18][19][20], occasionally on "smart growth" [21,22] and "environmental sustainability" in the marketing of sports events [23]. Some authors have considered the role of place branding in promoting sustainable practices among the businesses they seek to attract [24].…”
Section: "Selling" Berlinmentioning
confidence: 99%
“…Literature on place branding and sustainability mostly focuses on "environmental" or "green" place branding [18][19][20], occasionally on "smart growth" [21,22] and 'environmental sustainability' in the marketing of sports events [23]. Some authors have considered the role of place branding in promoting sustainable practices among the businesses they seek to attract [24].…”
Section: "Selling" Berlinmentioning
confidence: 99%