Stakeholder Green Pressure and New Product Performance in Emerging Countries: A Cross‐country Study

Abstract

Despite the burgeoning literature on stakeholder green pressure, research is scarce on how it influences eco-product innovation and new product performance. This article examines stakeholder green pressures as antecedents of eco-product innovation and new product performance in firms operating in resource-constrained countries. Using data gathered from surveys in Vietnam (N = 183) and Ghana (N = 217), we find that the positive effects of stakeholder green pressures on new product performance are serially mediated by environmental sustainability orientation and eco-product innovation. Our findings contribute to ongoing efforts to clarify the mechanisms channelling stakeholder pressures into new product performance in resource-constrained environments.

How do green knowledge management and green technology innovation impact corporate environmental performance? Understanding the role of green knowledge acquisition

“…In practice, manufacturing firms that incorporate green principles into their corporate market orientation must attempt to spend proportionately on GKM activities, and even greater expenditures may be required for GTI activities (Adomako et al, 2022). The results of this analysis have contributed to the realization that it is insufficient to merely adopt a green perspective as a strategic market direction.…”

Are Reshoring Decisions Influenced by External Stakeholders and Country‐Level Environmental Regulation?

“…resource‐constrained environments), the risk of ignoring stakeholder claims can directly influence a firm's survival (Adomako et al. , 2022; Bouguerra et al. , 2022).…”

“…Traditionally, it has been suggested that stakeholder demands (Adomako et al. , 2022) – conditional on their salience in terms of power, urgency and legitimacy – influence how a firm responds to these demands (Mitchell, Agle and Wood, 1997). Specifically, a stakeholder's influence has been suggested to be a function of its legitimate and urgent claims as well as its power over other stakeholders (Frooman, 1999; Kochan and Rubinstein, 2000; Mitchell, Agle and Wood, 1997).…”

“…Indeed, previous studies have provided evidence that within certain environments (e.g. resource-constrained environments), the risk of ignoring stakeholder claims can directly influence a firm's survival (Adomako et al, 2022;Bouguerra et al, 2022).…”

Green creativity, responsible innovation, and product innovation performance: A study of entrepreneurial firms in an emerging economy

“…This shift has motivated several companies to integrate sustainability into their core business models, including employee training, supply chain management, and product development (Adomako & Tran, 2022c; Khizar et al, 2022; Porter & Kramer, 2011). Moreover, green products play an important role for entrepreneurial firms to effectively respond to stakeholder green pressures (Adomako et al, 2022). Thus, green product development, responsible innovation, and sustainability have increasingly become important corporate strategic issues for achieving competitive advantage (Albino et al, 2009; Chen, 2001; Dost et al, 2019).…”