Stakeholder Journey Mapping: An Educational Tool for Social Entrepreneurs

Ortbal, Kathryn J.; Frazzette, Nicholas; Mehta, Khanjan

doi:10.1016/j.proeng.2016.08.170

Cited by 13 publications

(23 citation statements)

References 3 publications

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“…Researchers also applied journey mapping in the social entrepreneurship field, testing an adapted version of the technique to identify key stakeholders and their needs in the establishment of a for-profit affordable greenhouse venture to benefit smallholder farmers in Sierra Leone (Ortbal, Frazzette & Mehta, 2016). Journey mapping was used to aid project planning to efficiently and collaboratively form the stakeholder structure.…”

Section: Examples Of Using Journey Maps In Behavior-change Contextsmentioning

confidence: 99%

“…These two categories were assigned according to participants' anticipated emotional responses at stages in the greenhouse establishment. The researchers aimed to reduce negative impacts of pain points and build on the strengths of opportunity points (Ortbal et al, 2016).…”

Section: Examples Of Using Journey Maps In Behavior-change Contextsmentioning

confidence: 99%

“…While journey mapping has only been modestly applied in the educational space (Ortbal et al, 2016), there is scope to integrate journey mapping (and adapted versions) into Extension program design, implementation, and evaluation. By visualizing the steps that a person takes to access an Extension program and identifying perceived barriers preventing her or his optimal experience in the program, an Extension professional can make programs more appealing and services more beneficial to clients.…”

Section: Possible Uses Of Journey Mapping In Extensionmentioning

confidence: 99%

“…Journey-mapping practitioners debate whether touchpoints should be designated before or after data collection (Ortbal et al, 2016). However, following the identification of the clients and stakeholders, an appropriate next step could be to use feedback at each stage to determine the touchpoints where targeted users may interact with the Extension service.…”

Section: Program Design and Stakeholder Analysismentioning

confidence: 99%

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Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs

Silvert

Warner

2019

EDIS

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Extension is an important change agency, and Extension professionals use innovative strategies to help target audiences to adopt research-based practices and technologies. Tools from commercial marketing can be applied to behavior-change campaigns, often through an underused approach known as social marketing. Journey maps can be developed with Extension clients to provide insight into their progression and decision-making from one place or state of being to another. A journey can be the steps a person takes when selecting plants for the landscape, the decision-making process used when identifying agricultural business strategies, or the steps a person takes when leaving a workshop and travelling to their home. This new 9-page publication of the UF/IFAS Department of Agricultural Education and Communication, written by Colby Silvert and Laura A. Sanagorski Warner, presents possible applications of journey mapping within an Extension context. http://edis.ifas.ufl.edu/wc333

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Section: Examples Of Using Journey Maps In Behavior-change Contextsmentioning

confidence: 99%

Section: Examples Of Using Journey Maps In Behavior-change Contextsmentioning

confidence: 99%

Section: Possible Uses Of Journey Mapping In Extensionmentioning

confidence: 99%

Section: Program Design and Stakeholder Analysismentioning

confidence: 99%

See 2 more Smart Citations

Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs

Silvert

Warner

2019

EDIS

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“…IDEO [11] proposed a design thinking toolkit for educators in which journey mapping was suggested as an effective tool for identifying critical pain points that learners may commonly face while engaging in learning activities, However, no attempt was made to involve learners as collaborators, making this a map aimed at supporting the designers or teachers as designers. Other examples in education include user journeys being adapted to support learners to reflect on time and money required for their academic projects [23], or as templates to track the cost-benefit trade-offs of the different courses that can be part of their degree [22]. Journey mapping has also been used for marketing purposes for academic institutions to improve the processes for learners to select units of study and pay their tuitions [17].…”

Section: User Journeys For Learningmentioning

confidence: 99%

Mapping learner-data journeys

Prieto-Alvarez

Martínez-Maldonado

Shum

2018

Proceedings of the 30th Australian Conference on Computer-Human Interaction

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In this paper we present a three-phase process for crafting Learner-Data Journey maps and using them as communication tools to involve other stakeholders in the co-design of a dataintensive educational tool. The three phases in this process are i) scaffolding groups of learners to collaboratively co-create a Learner-Data Journey based on their own experience, ii) distilling key insights from these journey maps, and iii) providing the means for multiple stakeholders to integrate and synthesise key insights from these journey maps to suggest design requirements. We illustrate the process and the kind of tools that can support the cocreation of Learner-Data Journeys in two educational scenarios where learners have become partners of their own 'surveillance'.

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Application of journey maps to the development of emergent sustainability‐oriented technologies: Lessons for user involvement in agriculture

et al. 2021

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This article foregrounds the challenges and necessity of promoting user involvement in traditional sectors, especially those that constitute strong pillars for sustainable development. As a case in point, the emergence of precision agriculture technologies requires novel methods to integrate users in innovation processes. Accordingly, this article discusses three applications of journey maps developed in collaboration with users and other stakeholders in the context of agriculture. We illustrate how designthinking tools such as journey maps offer the means to explore user experiences, spotting previously unknown needs or problems, generate value propositions with meaning and relevance, and foresee implementation issues not directly related to the technology in focus. This research, thus, contributes by first describing applications of journey maps which are relevant for traditional sectors that are undergoing disruption, and second, by highlighting the broader usefulness of such tools for facilitating coordination among the diverse actors who are ultimately central to innovation adoption and success.

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Stakeholder Journey Mapping: An Educational Tool for Social Entrepreneurs

Cited by 13 publications

References 3 publications

Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs

Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs

Mapping learner-data journeys

Application of journey maps to the development of emergent sustainability‐oriented technologies: Lessons for user involvement in agriculture

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