“…For example, firms that fail to address stakeholders' needs could face negative consequences such as a lack of support from employees or loss of customers (Wood, ; M. D. P. Lee, ). However, when a firm adopts CSR initiatives that are linked to stakeholder preferences and allocates resources to these initiatives in a strategic way, the positive effect of its CSR initiatives on performance strengthens in terms of both market‐based (Boesso et al, ) and accounting‐based measures of performance (Boesso, Favotto, & Michelon, ; Michelon, Boesso, & Kumar, ). The main conclusion of these studies is that firms need to link their CSR initiatives to the likely preferences of their stakeholders and undertake corporate social actions that are relevant to the firm's strategy (Boesso et al, ; Michelon et al, ).…”