We thank associate editor Martine Haas and three anonymous reviewers for their constructive feedback, consistent support and guidance throughout the process. We are indebted to Joel Bothello: his help and advice were pivotal in shaping this paper. We are also grateful to Frederic Godart, Michael Gill, Pierre-Antoine Kremp, and the participants of OTREG at Imperial College in September 2015, in particular Matt Kraatz. Finally, we would like to thank Eva Cools for her operational support and Dariya Plaksina for her tremendous help with data collection. [2004][2005][2006][2007][2008][2009][2010][2011]. Firstly, we engage in a qualitative exploration of our setting to contextualize our hypotheses and understand how relationships with corporate donors, depending on their characteristics, affect peer recognition. We then quantitatively test our hypotheses and confirm that the salience of the relationship with extraneous stakeholders -operationalized as the number of corporate donors -has a negative effect on peer recognition. This effect however can be mitigated if theaters choose to limit the breadth, depth and negative valence of the relationship. We contribute to both the institutional logics and stakeholder literature by bringing in a signaling perspective: we show that peer recognition, upon which the maintenance of a dominant logic lies, is directly impacted by the nature of relationships with extraneous stakeholders.