“…One of the strategies that holds promise for overcoming these barriers, helping normalize breastfeeding, and thereby increasing breastfeeding initiation, exclusivity, and duration in the long‐term, is school‐based breastfeeding education (SBBE). Intervening early on with children and adolescents may prime them to make informed decisions related to infant feeding as parents in the future and to become positive change agents in their communities even if they do not become parents themselves (Glaser, Roberts, Grosskopf, & Basch, ; Singletary, ; Singletary, Chetwynd, Goodell, & Fogleman, ; Stockley, ). Despite being advocated for by the WHO/United Nations Children's Fund (UNICEF) and several other health agencies for more than 15 years now (Li, Benton‐davis, & Grummer‐Strawn, ; Royal College of Paediatrics and Child Health, ; WHO, ), sustained implementation of theory‐driven and evidence‐based SBBE, beyond mere knowledge dissemination, is yet to be achieved in school systems globally.…”