Stakeholders' engagement through social media analytics in promoting sustainable development practices in the mobile supply chain: A cross‐country analysis

Abstract

The stakeholders' perceptions can significantly impact the management of the supply chain; however, there has been little comparative research on customers' opinions in various regions of the world. This paper conducted a thematic analysis to determine the differences between consumers' perceptions in developed and developing countries. This study analyzes six countries—the United States, the United Kingdom, Germany, India, Japan, and China—with a high social media engagement rate. Then, sentiment analysis was utilized to uncover consumers' emotions. The results indicate that social media users in developing nations are increasingly concerned about the sustainability of the mobile supply chain. Also, developing nations tweeted primarily about socially sustainable practices, whereas developed nations were more concerned with environmentally sustainable practices. This study contributes to the theory of stakeholders and institutions by concentrating on external stakeholders and analyzing their perspectives to determine how to enhance sustainable practices in supply chains.