Stakeholders’ perception of accessible tourism implementation based on corporate sustainability and responsibility: a SEM-based investigation

Abstract

Purpose In spite of the increased interest of academics, there has not been a thorough examination of the actors and factors of accessible tourism (AT) development. The purpose of this study is to investigate the relationships between stakeholders’ attitudes, collaborative intervention and corporate sustainability and responsibility (CS&R) and the implementation of accessible tourism (IAT). Design/methodology/approach Focus group discussion, an expert content validity test and structural equation modelling were all used as part of a mixed-methods approach. At the longest sea beach in the world, located in Bangladesh, data was collected from the tourism stakeholders using an on-site questionnaire survey. Findings Stakeholders’ attitude is significantly related to their collaborative intervention, but accessibility inclusive corporate substantiality and responsibility (AICSR) mediates the relationships between attitude and implementation, as well as collaborative intervention and implementation. As a result, AICSR is identified as a key driver in the IAT. Research limitations/implications Purposive sampling was used to select stakeholders from Bangladesh’s most popular tourist destination. Nonetheless, the statistically valid model of this exploratory study can be tested for generalization in other contexts with a large sample size. The findings will bring diverse stakeholders to light and encourage barrier-free tourist growth that could improve the destinations’ comparative advantage and competitiveness. Originality/value This study is, to the best of the authors’ knowledge, one of the first studies to use rigorous quantitative methods to investigate AT implementation with a focus on CS&R. It adds to the existing AT literature by providing a scale and model of IAT while highlighting the extent to which AT can be implemented within CS&R.

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“…A more thorough approach to data analysis is required due to the different correlations that exist between the targeted components (Raza et al, 2023;Sarstedt et al, 2022;Waqas et al, 2023). For examining possible connections between several constructs with mediation effects in marketing, the partial least squares (PLS) approach is a great substitute (Hair et al, 2019b;Shahzalal and Elgammal, 2023). Hair et al (2020) state that the PLS technique has the potential to investigate the complexities of formative and reflective models.…”

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“…It recognises all individuals, not solely those with disabilities, as beneficiaries (Darcy and Dickson, 2009; Rubio-Escuderos et al , 2021). Furthermore, it underscores the application of universal design principles and the necessity for collaboration among tourism stakeholders as critical elements (Liasidou et al , 2022; Michopoulou et al , 2015; Porto et al , 2019; Shahzalal and Elgammal, 2023). Thus, this definition reflects the paradigm shift in disability understanding, transitioning from a medical model – that views disability as an inherent problem within individuals – towards a social model – that underlines the adaptation of the environment to facilitate the ability of all individuals to function with dignity and independence – (Buhalis and Michopoulou, 2011; Gillovic et al , 2018; Zajadacz, 2015).…”