Standardisation ou adaptation des échelles de mesure à travers différents contextes nationaux: L'exemple d'une échelle de mesure de l'innovativité

Nyeck, Simon; Paradis, Sylvie; Xuereb, Jean-Marc; Chébat, Jean-Charles

doi:10.1177/076737019601100304

Cited by 12 publications

(6 citation statements)

References 30 publications

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“…Parasuraman et al, 1988), one must notice that factor loadings, alpha coefficients, extracted variance, and fit indices decline as one moves away from the United States. Nyeck et al (1996) found a similar pattern of results in a study that evaluates the standardization or adaptation of a consumer innovativeness scale. In that case, their indices for the French sample were lower than those founded for the Quebecer sample.…”

Section: Discussionsupporting

confidence: 66%

Assessing the cross‐cultural applicability of a service quality measure A comparative study between Quebec and Peru

Espinoza

1999

International Journal of Service Industry Management

131

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This research assesses the psychometric properties of a service quality measure applied internationally and investigates cross-cultural differences in perceived service quality between North American and Latin American consumers. With this purpose in mind a crosscultural survey was conducted in which consumers evaluated the quality of supermarket services both in Quebec and in Peru. Four culture value orientations were expected to account for differences in perceived service quality: individualism, collectivism, monochronic time, and polychronic time. Confirmatory factor analysis provided support for convergent, discriminant, and nomological validities of the performance-only items scale measuring service quality crossculturally. Multisample analysis using structural equation modeling showed evidence of partial invariance of the measurement model in the two samples. The relative importance of service quality dimensions was different. Responsiveness was the most important dimension for Quebecers while tangibles was the most important for Peruvians. Further research must be conducted in order to explore how cultural differences shape perceptions of service quality.

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Section: Discussionsupporting

confidence: 66%

Assessing the cross‐cultural applicability of a service quality measure A comparative study between Quebec and Peru

Espinoza

1999

International Journal of Service Industry Management

131

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“…(Roehrich, 1994). L'innovativité est entendue dans un système social dans lequel l'individu est comparé aux autres pour définir sa vitesse d'adoption de la nouveauté (Nyeck et al, 1996). L'utilisation de nouveaux produits est régie par des normes sociales qui influencent le comportement d'adoption de la nouveauté qui est à l'origine défini comme un trait de personnalité positif (Midgley et Dowling, 1978).…”

Section: Les Outils D'aide à La Vente En Quête De Réalismeunclassified

L’impact de la similarité sur l’efficacité des outils d’aide à la vente en ligne

Racat¹,

Capelli²

2016

Rev. Fr. Gest.

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“…Golf innovativeness: this study used the Domain Specific Innovativeness (DSI) scale adopted from Goldsmith and Hofacker (1991) to measure innovativeness in a golf product context (see goods and services in other studies (e.g. Goldsmith et al, 1995;Nyeck et al, 1996). Golf Innovativeness was measured on a 6-item, 5-point Likert-type scale from 1 (strongly disagree) to 5 (strongly agree).…”

Section: Survey Instrumentmentioning

confidence: 99%

An examination of US golfers' communication behaviours across consumer innovativeness

Kim

Kim²

2015

International Journal of Sports Marketing and Sponsorship

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With emphasis on the importance of communication of a new product during the introductory stage, this study was conducted on the diffusion of innovation theory to understand communication behaviours in relation to consumer innovativeness. The purpose of this study is two-fold: first, to classify golfers into key market segments based on the innovativeness construct; and second, to explore differences between the identified segments based upon demographic characteristics and communication behaviours. 334 golfers from an amateur golf organisation located in the Midwest United States completed an online survey. The cluster analysis identified three meaningful segments, namely: 'Innovator/Early Adopters,' 'Early Majority,' and 'Late Majority/Laggards.'Cluster One (Innovator/Early Adopters) Cluster One comprised 31.1% of the respondents; had high interest in purchasing new golf clubs; and possessed the latest knowledge of new golf clubs. Furthermore, this group was more likely to be actively engaged in information acquisition activity, and tended to actively disseminate information to others compared to other groups. Cluster Two (Early Majority)The second cluster comprised 33.8% of the respondents. Relative to the other groups, this group possessed a moderate degree of innovativeness. Interestingly, individuals in this group were most active in seeking a neutral information source in purchasing

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Standardisation ou adaptation des échelles de mesure à travers différents contextes nationaux: L'exemple d'une échelle de mesure de l'innovativité

Cited by 12 publications

References 30 publications

Assessing the cross‐cultural applicability of a service quality measure A comparative study between Quebec and Peru

Assessing the cross‐cultural applicability of a service quality measure A comparative study between Quebec and Peru

L’impact de la similarité sur l’efficacité des outils d’aide à la vente en ligne

An examination of US golfers' communication behaviours across consumer innovativeness

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