Standing Room Only

Bernstein, Joanne Scheff

doi:10.1007/978-1-137-37569-8

Cited by 8 publications

(7 citation statements)

References 0 publications

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“…The main function of the strategic planning is to develop a shared vision of its policies, goals, objectives, and activities; and to verify the planned trajectory of the organisation (Bernstein, 2014). The main components of strategic planning are a vision, mission, goals, and the identification of key stakeholders, followed by tactical or operational goals.…”

Section: Literature Reviewmentioning

confidence: 99%

“…(1) consumer groups (who are to be served and satisfied); (2) consumer needs (what are to be satisfied); and (3) approaches (how consumer needs are to be met) (Bernstein, 2014).…”

Section: Fig 1 Attributes Of a Visionmentioning

confidence: 99%

“…A mission should be achievable, motivating, and distinctive (Bernstein, 2014). To achieve the ideal future described in the vision, a company should specify its actions into smaller steps that can be called goals.…”

Section: Fig 1 Attributes Of a Visionmentioning

confidence: 99%

“…Nowadays, companies realise the importance of the stakeholder management, that is why they include this group in the development of a strategy (Bartkus, Glassman & McAfee, 2006;Feurer & Chaharbaghi, 1995). Diverse stakeholders in a company may have different perceptions of what they most value (Bernstein, 2014). The statistics show that customers are the most commonly mentioned stakeholder groups, followed by employees, and investors; among the least frequently mentioned are the society and suppliers (Bartkus, Glassman & McAfee, 2006).…”

Section: Fig 1 Attributes Of a Visionmentioning

confidence: 99%

“…Processes of the strategic planning can vary depending on the type of company's activities. Whereas companies whose main aim is profitmaking have a possibility to set a well-defined goal of profit maximisation, non-profit organisations have to elaborate on a more complex set of goals and apply different measures of success (Bernstein, 2014). Strategic planning is the process through which a company determines its strategy (how it will get there), identify the necessary resources (what it will take to get there), and evaluate the results (how to understand if it has gotten there) (Bernstein, 2014;Aghazadeh, 2015).…”

Section: Fig 1 Attributes Of a Visionmentioning

confidence: 99%

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One-page strategic plan: the case of Aarong company from Bangladesh

Sazonenka

Towhid

Siemieniako

2018

Engineering Management in Production and Services

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Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a company’s customers, suppliers and other stakeholders. Nowadays, short but informative presentation solutions are becoming more attractive and popular. Companies are using more visuals with a short text in their communication channels as well as in building strategies. One of the tools is the one-page strategic plan (OPSP). The research problem of the paper is how to develop a strategy in its compressed version for the organisation that can have a format which is easy-to-understand and communicate. The paper aims to propose the OPSP model for the Aarong company, which should include both the commercial and non-profit activities. As a research method, the case study of Aarong company was chosen, using the secondary data. The proposed OPSP for Aarong company clearly showed the connections of all key elements of a strategic plan. The practical implications of using the OPSP tool in the Aarong company are clearly visible in terms of synthesis of a complicated strategic plan and having an attractive form of the company strategy for the external communication.

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Section: Literature Reviewmentioning

confidence: 99%

“…(1) consumer groups (who are to be served and satisfied); (2) consumer needs (what are to be satisfied); and (3) approaches (how consumer needs are to be met) (Bernstein, 2014).…”

Section: Fig 1 Attributes Of a Visionmentioning

confidence: 99%

Section: Fig 1 Attributes Of a Visionmentioning

confidence: 99%