The 1,3,5-triazines 9-11 having OPV chains in the 2-, 4-and 6-position represent star-shaped compounds which exhibit strong push-pull effects. Their long-wavelength absorption S 0 Ǟ S 1 is characterized by an intramolecular charge transfer (ICT) from the dialkylamino group as electron donor D via the conjugated chain to the 1,3,5-triazine core as electron acceptor A. Protonation of the dialkylamino group removes the donor capability, whereas protonation of the 1,3,5-triazine ring enhances the acceptor strength. Thus, the prevailing protonation site has a crucial influence on the push-pull effect and the ICT. The transition energies ∆E (S 0 Ǟ S 1 ) pass