Cosmological collider signals of primordial non-Gaussianity arise at tree level when an extra scalar has Hubble mass during inflation. We critically review the formalism finding that a large class of inflationary theories, based on Planck-scale physics, predict a scalar bi-spectrum around the gravitational floor level. This mild signal arises for example in R2 gravity, in the regime where its gravitational scalar has Hubble-scale mass. Signals much above the gravitational floor arise in theories where scalars undergo multiple turns during inflation, thanks to sub-Planckian physics.