Startup Home-Based Social Media Businesses

Moathen, Deena; Almaktoom, Abdulaziz

doi:10.26668/businessreview/2023.v8i4.1469

Cited by 4 publications

(3 citation statements)

References 28 publications

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“…Monitoring activities and enhancing the ability to measure efficiency and effectiveness (Moathen, Al Maktoom, 2023).…”

Section: Resultsmentioning

confidence: 99%

The Importance of Trust in Cultivating Employee Loyalty and Productivity in a Remote Work Environment

Harjanto,

Suhariadi,

Yulianti

et al. 2023

J. Professional Business Review

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Purpose: This study aims to interpret workers' desire, especially copywriters, to work from home while producing profitable results for the company and maintaining a competitive advantage. Theoretical framework: Motivation is an essential aspect of human decision-making because it motivates people to act, according to Abraham H. Maslow (2002). Motivation is an inner drive that guides a person's behavior and can be influenced by factors such as comfort, style, prestige, or a desire to fit in with others. Design/methodology/approach: This study uses a qualitative inductive reasoning-based exploratory technique to investigate individual experiences in the advertising industry during a pandemic. It uses a phenomenological paradigm. Creswell (2014) defines phenomenological research as a branch of economics, management, and psychology that describes participants' life experiences related to a phenomenon. Findings: Employee loyalty can be developed by trusting and respecting colleagues, which is essential for a pleasant work environment, especially when working remotely. Remote working has several benefits, including increased productivity, improved work-life balance, and cost savings for employees and businesses. Flexible work arrangements and focusing on employee time off can significantly impact employee loyalty, productivity, and overall competitive advantage. Research, Practical & Social implications: Trust and respect for their employees' time and well-being must be prioritized by transformational leaders, which can increase company loyalty, productivity, and growth. Originality/value: Trust and confidence in the company's leadership and mission can foster employee loyalty and a healthy work environment, even when working remotely.

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“…Monitoring activities and enhancing the ability to measure efficiency and effectiveness (Moathen, Al Maktoom, 2023).…”

Section: Resultsmentioning

confidence: 99%

The Importance of Trust in Cultivating Employee Loyalty and Productivity in a Remote Work Environment

Harjanto,

Suhariadi,

Yulianti

et al. 2023

J. Professional Business Review

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“…The transition of the business into the electronic sphere facilitates several communicative production processes, such as order fulfillment, customer service, establishing relations with business partners, exchanging customer data, and reaching a significant target audience with minimal advertising costs (Moathen & Almaktoom, 2023).…”

Section: Methodsmentioning

confidence: 99%

Features of Increasing the Ukrainian Media’s Competitiveness Through Applying Various Pr Campaigns in the Conditions of Military Operations

Shalman,

Bilan,

Bashuk

et al. 2023

J. of Law and Sust. Develop.

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Purpose: The purpose of the research is to determine the standpoint of the Ukrainian media companies’ chief executives and scientists conducting studies in the direction of analyzing the Ukrainian media regarding the features of using various PR campaigns to increase the media market entities’ competitiveness under conditions of war. Theoretical framework: Mass media and communication occupy the leading place in these processes as a link connecting the global information world with its consumers and involving them in exchanging information. Design/methodology/approach: The analytical and bibliographic method was used during the research to study the scientific literature on applying various PR campaigns. Analysis, synthesis, induction, deduction was applied to process scientific information. A questionnaire survey and theoretical methods (systemic-structural, comparative, logical-linguistic, abstraction, idealization) were used to practically clarify certain aspects of multimedia tools in the field of visual communications and in design education in the conditions of military operations. Findings: The analysis of the scientific literature on the issue under study and the questionnaire results showed that the concept of developing a strategy to increase the competitiveness of the media sector is based on the theory of strategic management. Research, Practical & Social implications: It involves taking into account several factors when using various PR campaigns, the effective consideration of which is an important prerequisite for the competitiveness of media market entities. Originality/value: The necessity for further investigations is related to increasing mass media’s competitiveness in the context of the crisis and challenges related to the Internet integration into everyday life.

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“…So, avatar can be called an essential element which is inevitable in the metaverse platform (Ko, Chung, Kim & Shin, 2021). In addition, metaverses and avatars are actively used in SNS, and companies are using Snapchat, Instagram, Facebook, and Twitter to provide instant response and assistance to customers (Moathen & Almaktoom, 2023).…”

Section: Metaverse and Avatarmentioning

confidence: 99%

The Effects of Avatar’s Reality Level on Metaverse Application Compatibility and Use Intention

Lee,

Kim

2023

J. of Law and Sust. Develop.

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Objective: The aim of this study is to analyze metaverse application compatibility and application use intention depending on reality level of avatars and examine moderating effects of avatar-self-image identification and body ratio. Theoretical framework: The Proteus effect is the tendency for people to be affected by their digital representations, such as avatars. The Uncanny Valley effect is a hypothesized relation between an object's degree of resemblance to a human being and the emotional response to the object. Methodology: To test hypotheses, this study conducted an online and offline mixed survey to 219 respondents. To test validity and reliability of measurement tools, this study did factor analysis and reliability analysis. Hypotheses were tested with t-test and ANOVA analysis. To test mediating effects, it did mediating regression analysis. Results: The findings of data analysis were as follows. First, the lower the reality level of avatars is, the higher the higher metaverse application compatibility gets. Second, the moderating effect of avatar-self image identification was not statistically significant. Third, the moderating effect of avatar body ratio was confirmed. Forth, metaverse application compatibility was found to have positive effect on application use intention. Fifth, the mediating effect of application compatibility on the effect of reality level of avatars on application use intention was confirmed. Research, Practical & Social implications: The findings of this study will be good reference data for production of metaverse platforms using avatars, and scholastic and practical use of avatars. Originality/value: This study is an empirical analysis of outside characteristics of avatars based on Proteus effect and uncanny valley effect.

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Startup Home-Based Social Media Businesses

Cited by 4 publications

References 28 publications

The Importance of Trust in Cultivating Employee Loyalty and Productivity in a Remote Work Environment

The Importance of Trust in Cultivating Employee Loyalty and Productivity in a Remote Work Environment

Features of Increasing the Ukrainian Media’s Competitiveness Through Applying Various Pr Campaigns in the Conditions of Military Operations

The Effects of Avatar’s Reality Level on Metaverse Application Compatibility and Use Intention

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