Three technologies, i.e. Cloud, SDN, and NFV, the most frequently touted as promising terms to pave the way to the next generation networking era are keenly needed to be harmonized for vertical application service providers. This holistic approach to orchestrate application service on the edge of the network is based on requirements such as Service Profile and Service Policy with environmental condition from service providers and network providers respectively. This paper shows how to organize and manage the application service from the perspective of end user side with two requirements, profile and policy, leveraging three disruptive technologies.