This article introduces an alternative and less conservative ∞ filter design procedure applied to continuous time uncertain systems. In order to provide a reduction in conservatism and an ∞ norm improvement, the proposed technique avoids the conventional convexification procedure-which uses structure restrictions and slack variables. Instead, it defines an unconstrained structure.The proposed technique consists of a hybrid procedure, combining the application of linear matrix inequalities (LMIs) with heuristic optimization algorithms (HOAs). The HOAs, specifically genetic algorithms, are used to optimize terms that could cause bilinearities, subsequently evaluated by LMIs and generating the desired filter. Numerical examples and a comparison with other methodologies are presented, testifying to the proposed method's efficacy and the performance.