“…This theoretical setting challenges all traditional internationalisation theories, because it focusses on early internationalisation, when the whole world is seen as a potential market, and describes the company's simultaneous presence in various physically and culturally distant countries without the need to go through any incremental stages. In fact, these firms apply multiple formulas of international relations, which are simultaneously compatible with each other and encompass from the companies' own 1 Corporations in Calvo (2008Calvo ( , 2014, Caruana (2009), Caruana and García Ruiz (2009), Vidal (2008aVidal ( , 2008b, Del Ángel (2012), Arroyo et al (2012), Martín Aceña (2007, Pérez Hernández (2009), Torres (2009a and and Virós (2009). Family firms in Puig and Fernández Pérez (2008 , Moreno Lázaro (2009) , Fernández Moya (2010, 2013a, 2013b, 2015, Colli et al (2012) and Lindoso Tato and Vilar Rodríguez (2014).…”