Objective. We argue that the "everyday nationalism" approach is both useful and necessary for improving existing constructivist approaches in the comparative study of nationalism and ethnic politics. Methods. A meta-analysis of existing studies reveals pervasive conceptual and methodological problems of contemporary constructivist approaches. We consider the implications of replacing individuals or groups with ethnic or nationalist practices as units of analysis. Results. Everyday nationalism promises to address the gap between constructivist theory and the methodological individualism of existing studies. This approach proceeds from ethnographic observation and utilizes methods reliant on observing societal interaction or relational meaning making for verification. We illustrate such a research strategy using examples of nationalist legitimation in authoritarian regimes and the ethnicization of economic development. Conclusion. The everyday nationalism approach promises to overcome the shortcomings in much contemporary constructivist work. The potential for developing qualitative data sets of nationalist or ethnic practices further promises to complement constructivist insights.Over the last 25 years, the comparative study of nationalism and ethnic politics in the social sciences witnessed something of a renaissance. A new generation of scholars advanced research agendas concerning nationalist mobilization (Stroschein, 2012). In decisively breaking with primordial assumptions about ethnicity and nationality as a function of descent, this new literature formed creative linkages with related work on social movements, social and political institutions, social psychology, cognitive science, and international relations. This intellectual ferment found infrastructural support for scholarship in the founding (and revival) of new academic journals, scholarly organizations, degree-granting programs, and inclusion in standard disciplinary curricula. Yet the depth and success of these efforts also cast into sharp relief the gaps, omissions, and opportunities in the field: in brief, the masses remain something of a mystery.That the study of ethnic and nationalist politics would be challenged by the incorporation of mass society into analysis is surprising, given the widespread scholarly acceptance of the constructivist paradigm. In broad terms, constructivists hold that power is both ideational *