Power-to-methane (P2M) technology is expected to have a great impact on the future of the global energy sector. Despite the growing amount of related research, its potential disruptive impact has not been assessed yet. This could significantly influence investment decisions regarding the implementation of the P2M technology. Based on a two-year-long empirical research, the paper focuses on exploring the P2M technology deployment potential in different commercial environments. Results are interpreted within the theoretical framework of disruptiveness. It is concluded that P2M has unique attributes because of renewable gas production, grid balancing, and combined long-term energy storage with decarbonization, which represent substantial innovation. Nevertheless, empirical data suggest that the largest P2M plants can be deployed at industrial facilities where CO2 can be sourced from flue gas. Therefore, a significant decrease of carbon capture technology related costs could enable the disruption potential of the P2M technology in the future, along with further growth of renewable energy production, decarbonization incentives, and significant support of the regulatory environment.