This paper seeks to enhance memory studies' conceptual toolkit by reconsidering established perspectives on “memory politics.” The paper theorizes various modes of temporal connectivity cultivated through politicized references to a shared past. Our empirical case is focused on a collection of roughly 5.000 recent articles about the war in Ukraine from major Russian state‐aligned news outlets. We analyze and typologize the narrative and rhetorical gestures by which these articles make the Soviet “Great Patriotic War” and the post‐Soviet “special military operation” speak to one another, both prior to and following the full‐scale invasion of Ukraine. The analysis demonstrates that even in contemporary Russia's tightly controlled, propagandistic mass media ecology, politicized uses of memory foster diverse temporal structures within the propaganda narratives. We present a typology of these relations, mapping the distinct modes and intensities of connections between past and present. At one end of the spectrum, we identify a mode of temporal organization that presents past events and figures as fully detached from the present, available solely for historiographic reflection. At the other end, we find narratives that entirely collapse historical distance, addressing contemporary audiences as participants in a timeless war drama, with stakes that transcend any specific historical period. We propose that the presented typology may be applicable beyond our specific case. As a tool for analyzing the hitherto understudied organization of time in politicized articulations of memory, it could be employed in various cultural and political contexts. Furthermore, our approach can serve as a foundation for future research into the actual persuasive and affective impact that specific temporal modalities may have on their target audiences.
