Improving the technology for determining the investment attractiveness of urban land requires the development and implementation of an integrated assessment method. In this context, the formation of a system of indicators used for the integral assessment is very important. Based on the two-level system of factors proposed in the article, which influence the formation of investment attractiveness of urban land and using a hierarchical classification method, an appropriate system of indicators is constructed. The transition from factors to indicators is ensured by the established causal dependence, which characterizes the causal relationships between factors and functional-planning, territorial indicators, indicators of engineering and territory improvement, indicators of ecology, historical and cultural significance. In article it is proposed to consider the information support as a set of functional-planning, territorial, engineering support and improvement of the territory, environment, ecology, historical and cultural indicators, which are formed on the basis of normative legal acts, systematization of theoretical and methodological provisions, considering technological features and factors, which affect the investment attractiveness of land. Considering the existing directions for the implementation of technology for assessing the investment attractiveness of urban land, the economic, spatial, complex, multifactorial, rating approaches and approach based on the tools and results of mathematical modelling, considering technical, environmental, social and economic factors, which influence the investment attractiveness of urban land have been proposed.