Methods of calculating uncertainty in estimates of serial correlation coefficients, and correcting for bias in short and medium length (less than 50 data point) records, are presented. Uncertainty and bias in the estimation of serial correlation coefficients for ground water quality data is shown to be considerable and to result in inaccurate calculation of the sampling frequencies for monitoring purposes. The methods are applied to a ground water data set consisting of 87 monthly measurements of nitrate concentrations. The variation in serial correlation coefficients with variation of record length is examined. The optimum sampling frequencies for detection of changes in ground water nitrate concentrations are estimated.