“…Service quality has been increasingly recognized as a critical factor in the success of any business (Parasuraman et al , 1988; Sharabi and Davidow, 2010; Cronholm and Salomonson, 2014; Abu Jadayil et al , 2013; Shakoor et al , 2017a, 2017b, 2017c, 2017d, 2017e). The topic of measuring service quality has been studied widely in the past few decades (Taap et al , 2011; Abu Jadayil, 2011; Shakoor et al , 2017a, 2017b, 2017c, 2017d, 2017e).…”