Modeling of adsorption process establishes mathematical relationship between the interacting process variables and process optimization is important in determining the values of factors for which the response is at maximum. In this paper, response surface methodology was employed for the modeling and optimization of adsorption of phenol onto rice husk activated carbon. Among the action variables considered are activated carbon pretreatment temperature, adsorbent dosage, and initial concentration of phenol, while the response variables are removal efficiency and adsorption capacity. Regression analysis was used to analyze the models developed. The outcome of this research showed that 99.79% and 99.81% of the variations in removal efficiency and adsorption capacity, respectively, are attributed to the three process variables considered, that is, pretreatment temperature, adsorbent dosage, and initial phenol concentration. Therefore, the models can be used to predict the interaction of the process variables. Optimization tests showed that the optimum operating conditions for the adsorption process occurred at initial solute concentration of 40.61 mg/L, pretreatment temperature of 441.46 â C, adsorbent dosage 4 g, adsorption capacity of 0.9595 mg/g, and removal efficiency of 97.16%. These optimum operating conditions were experimentally validated.