“…In Bell's words which, in the context of the above-mentioned statements, do not seem to be exaggerated at all, one of the most fundamental problems of journalism is its current internal organisation in relation to the recipients: "We have a broken media industry because we have broken the confidence of our audience." [25]. To put it differently, it feels unpleasant to admit that media outlets, both online and offline, unknowingly or willingly, adopt the practices perfected by conspiracy media just because it is economically convenient; just because that is what some of their audiences expect.…”