Status and Optimization Strategies Based Supermarket Chain of the Supply Chain and Distribution Mode

Abstract

<p> <span>With the development of supermarket chains in China, the competition intensified, logistics and distribution is gradually becoming a key factor of the competitive strength of the supermarket chains. The supermarket chain logistics development to some extent affects</span><span> </span><span>affected the development of supermarket chains. This paper analyzes the present situation of the distribution pattern of the supermarket chains, and target optimization strategies, trying to figure out Suguo supermarket, for example.</span><span></span> </p&gt

Research on the logistics distribution model of RT Mart supermarket chain

“…The third-party distribution with certain scale and specialized in the distribution of third-party distribution enterprise, using its own assets and business forms, and the mode of delivery services to the users in a defined area [5] .The distribution of RT Mart supermarket chain stores is relatively dispersed, and there are a lot of store types and a large amount of daily distributions. Even if own its self-built distribution center, advanced management system and perfect distribution system, but it still need to work with third party logistics company in some logistics business to complete its distribution.…”