Staycation Model of Hotel Visitors in Bandung

Abstract

The purpose of this study was to determine the relationship between perceived value and visitor loyalty by mediating visitor satisfaction and the relationship between perceived value and price perception by mediating visitor satisfaction. This study used quantitative methods by distributing questionnaires to respondents who had a staycation in Bandung. The results of this study showed interesting results in the relationship between perceived value to visitor satisfaction, visitor loyalty, and price perception. Limitations of this study are that this research focused more on how the role of price and value was felt by visitors who had staycations. The novelty of this research is that there is still no research that focuses on visitor perceptions of the staycation concept.