“…Remaining workers have also been shown to react to dismissals of their colleagues by reducing their effort and organisational engagement (Datta et al, 2010;Drzensky and Heinz, 2016;Van Dick et al, 2016;Sucher and Gupta, 2018;Heinz et al, 2020), thereby raising unit labour costs. Eventually, a more recent literature shows that firms refrain from cutting jobs close to headquarters and hypothesises that this strategy could aim at avoiding the reputational cost that dismissals of its members may induce with the local community (Landier et al, 2009;Abraham et al, 2014;Bassanini et al, 2017). In the present paper, we provide direct evidence that job-destruction announcements trigger negative reactions on social media which, in turn, prompt a loss in the firm's market value.…”