“…The rheological properties are the important fundamental property beneficial to characterize the food representing the flow behavior and deformation of the wood apple pulp during several processing operations such as mixing, pumping in pipes, homogenization, agitation, evaporation, packaging, and storage involved in the development of value‐added products (Payne & Reyes‐De‐Corcuera, 2021; Sonawane, Pathak, & Pradhan, 2020). The rheological properties of food depend on the shearing stress which causes the change in viscosity of the food determining the non‐Newtonian behavior (Costa, Arouca, Silva, & Vieira, 2018; Quintana, Machacon, Marsiglia, Torregroza, & García‐Zapateiro, 2018). The rheological flow behavior of pulp can be characterized by the shear stress, viscosity, shear rate, loss modulus, storage modulus, and complex viscosity.…”