In an era dominated by rapid digitalization of sensed data, the secure exchange of sensitive information poses a critical challenge across various sectors. Established techniques, particularly in emerging technologies like the Internet of Things (IoT), grapple with inherent risks in ensuring data confidentiality, integrity, and vulnerabilities to evolving cyber threats. Blockchain technology, known for its decentralized and tamper-resistant characteristics, stands as a reliable solution for secure data exchange. However, the persistent challenge lies in protecting sensitive information amidst evolving digital landscapes. Among the burgeoning applications of blockchain technology, non-fungible tokens (NFTs) have emerged as digital certificates of ownership, securely recording various types of data on a distributed ledger. Unlike traditional data storage methods, NFTs offer several advantages for secure information exchange. Firstly, their tamperproof nature guarantees the authenticity and integrity of the data. Secondly, NFTs can hold both immutable and mutable data within the same token, simplifying management and access control. Moving beyond their conventional association with art and collectibles, this paper presents a novel approach that utilizes NFTs as dynamic carriers for sensitive information. Our solution leverages the immutable NFT data to serve as a secure data pointer, while the mutable NFT data holds sensitive information protected by steganography. Steganography embeds the data within the NFT, making them invisible to unauthorized eyes, while facilitating portability. This dual approach ensures both data integrity and authorized access, even in the face of evolving digital threats. A performance analysis confirms the approach’s effectiveness, demonstrating its reliability, robustness, and resilience against attacks on hidden data. This paves the way for secure data transmission across diverse industries.