“…Since then, there have been numerous studies on technology licensing (e.g., Rockett, 1990;Mukherjee and Pennings, 2006;Lin and Kulatilaka, 2006;Arora et al, 2013;Crama et al, 2013;Avagyan et al, 2014;Bagchi and Mukherjee, 2014;Erkal and Minehart, 2014;and Zhao et al, 2014). For example, Rockett (1990) studies the optimal technology licensing strategy in a duopoly market, and he finds that in the industries with lower imitation costs and with products that are easier to imitate, a fixed fee licensing dominates royalty licensing.…”