2025
DOI: 10.1016/j.techfore.2024.123906
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Stepping out of the innovation race to embrace outnovation: Fostering well-being and responsible consumption through sustainability, simplicity, authenticity, and nostalgia

Oihab Allal-Chérif,
José Fernando Gallego-Nicholls,
Agustin Carrilero-Castillo
et al.
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