Objective of the study: The purpose of this research is to study the effective factors on the development of digital entrepreneurship.
Methodology: The statistical population of this research included digital sports entrepreneurs and sports management experts, from whom 20 people were selected by purposeful sampling for in-depth interviews until reaching theoretical saturation. Thematic analysis method was used for data analysis.
Originality/relevance: Digital entrepreneurship is an emerging field in sport; therefore, the effective factors on the development of digital entrepreneurship in sport have not been considered as a comprehensive and complete model.
Main results: A total of 199 initial codes were extracted, after which that, 54 preliminary themes, 10 sub themes, 8 main themes and 3 main categories were formed. Finally, the categories were grouped into 3 main categories, including background, structural, and content factors.
Theoretical/methodological contributions: Awareness of the effective factors on digital entrepreneurship in sport can contribute to the growth and development of this field. This work aims to offer a deeper expression on this important field.
Social/management contributions: Based on research findings, it is suggested that in the first step, specialized and up-to-date training courses be provided on digital entrepreneurship, and in the next steps, a specific trade union system for sports entrepreneurs should be formed to regulate the relationship between private sector and the government in the field of sports entrepreneurship.
