“…When the alcohol is protected as a MOM ether, the presence of three equivalents of ZnBr 2 is also beneficial, but in this case, the addition of MgBr 2 was precluded, since it would promote a γ-elimination of the OMOM group. [3,6] However, with this protection, the reaction is faster and takes place within 24 h at 0°C and, except for reagent 2f, a unique diastereomer is obtained after the initial mixture of E and Z isomers has been warmed up to room temperature (entries 8Ϫ11). In the case of 2f (entries 12Ϫ13), epimerization of the CϭC bond to the thermodynamic E isomer is much slower and only an E/Z ratio of 73:27 is attained within 24 h at room temperature (entry 13).…”