The stereotype construct has enjoyed a central place in social psychological approaches to racismand prejudice for the past half Century. Recentaccounts of 'race' categorization and Stereotyping äs aspects of social cognition may, however, be contrasted wtih developing approaches which seek to analyze racial imagery through discourse. In discussing the relationship between the stereotype construct and racial discourse, the present paper wülfocus on two considerations. First that the phenomena termed 'race stereotypes*constitute aspects of discourse. Second, that social psychological accounts of stereotypes constitute text. Bringing these two themes together, it is suggested that, by presenting 'race' stereotypes äs cognitive rather than rhetorical phenomena, the discourse of 'social cognition' may unintentionally parallel some of the types of argument which have been identified äs characteristic of 'new' racism. It is suggested that theorists adopting the discourse of 'social cognition' may incorporate into theiraccounts elementsof 'metalevelracism' (denying the meaning and implications of the notion of 'race 1 ). Finally, it is suggested that, by portraying 'race' stereotypes and categories äs cognitive phenomena which can be traced to an external 'reality' of racial distinction, some social cognition texts may, themselves, adopt elements of 'race thinking'.Approaches to 'racial 9 imagery: Stereotypes and discourse
'Race stereotypes' äs a subject matter in social psychologySocial psychology, like all scientific enterprises, is wedded firmly to the social context in which theory is developed, research funded and insights applied. In