Stereotypes of Brazilian Women’s hypersexuality in European Media: data mining

Abstract

A series of stereotypes about Brazilian women, both older and more recent, are put into circulation in the media by European society. This paper aimed to analyze the European international media discourse with regards to Brazilian women and their different manifestations. We selected 39 texts and use the R program for the quantitative analysis of text mining, the sentiment analysis according to the Bing method and the Bardin qualitative analysis. There were prevalent terms which refer to physical attributes, such as "beauty," and "health," or sensuality, such as "sexy," and "attractive." These words expressed a positive feeling but did not prevent them from being linked to pejorative stereotypes.

Cultural Journalism in Brazil and Portugal

“…Portugal. Findings indicated that the stereotypes of hypersexuality and body objectification are still present (Passos et al, 2022). Moreover, when analyzing a television news series broadcasted in Brazil about Brazilian migration to Portugal, Posch and Cabecinhas (2020) found that the migration trajectories highlighted were repetitive and stereotypical, but with an emphasis on elite migrants with a lack of diversity.…”

“…Moreover, the tendency to generalize and simplify identity processes often leads to social stereotypes (Tajfel, 1963). Although there is a strong relationship between Brazil and Portugal, there is a lack of contemporary studies focused on cross-country media stereotypes, since each study tends to focus on only one national context as the majority is focused on Brazilian stereotypes (Posch & Cabecinhas;Passos et al, 2022).…”