Visible-light-active alkyl group-wrapped unsymmetrical squaraine dyes SD1−SD3 were synthesized, featuring an indoline donor and pyridine and carboxylic acid anchoring groups. Their photophysical, electrochemical, and photovoltaic characteristics were examined by fabricating a dye-sensitized solar cell (DSSC) device. Both carboxylic acid and pyridine anchoring groups containing squaraine dyes SD3 and SD2 possess similar photophysical and electrochemical characteristics. However, their photovoltaic performances were completely different. The SD3 dye with the carboxylic acid anchoring group displayed a DSSC device efficiency of 7.20% (V OC 0.81 V; J SC 12.29 mA/cm 2 ) using iodolyte (I − /I 3 − ) electrolyte, compared to SD1 (V OC 0.659 V; J SC 4.97 mA/cm 2 ; and η − 2.34%) and SD2 (V OC 0.629 V; J SC 1.68 mA/cm 2 ; and η − 0.84%), which were featured with pyridyl anchoring groups. These results were attributed to dye loading on the Lewis and Brønsted acidic sites of TiO 2 and the importance of aggregated structures for photocurrent generation. In the incident photon-to-current efficiency (IPCE) analysis, SD1 dye-sensitized devices exhibited photocurrent generation from both monomeric and aggregated dyes on the TiO 2 surface. In contrast, SD2 showed photocurrent generation solely from aggregated states. Despite the introduction of long alkyl chains to reduce dye aggregation and charge recombination, the results indicated preferential charge injection from only the aggregated SD2 dye on TiO 2 . Fluorescence-quenching experiments indicated an efficient charge transfer from the aggregated SD2 dye to TiO 2 compared to that of the monomeric dye. Cosensitization, a method to enhance the light-harvesting efficiency and photocurrent generation in DSSCs, was explored by simultaneously cosensitizing pyridyl-based dyes (SD1 and SD2) with a blue-colored carboxylic acid-based squaraine dye SD4. IPCE analysis demonstrated that both SD1 and SD4 contributed to generating a photocurrent of 9.11 mA/cm 2 . The sequential cosensitization of SD1 and SD4 with the coadsorbent CDCA showed the highest performance, with a V OC of 0.663 V, a J SC of 11.43 mA/cm 2 , and an efficiency (η) of 5.20%.