2023
DOI: 10.1177/01937235231206490
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“Stick to Sports” and Critical Sports Media Industry Studies

Benjamin Burroughs,
Shi-Quan Nettingham,
Dave Nourse

Abstract: This research aims at unpacking the discourse of “stick to sports,” which audiences and industry wield to police social and cultural boundaries involving corporate control, race, gender, and politics. The “stick to sports” discourse is increasingly prevalent in sports discourse, but also national political discourse, and is used to dictate who can and cannot speak and what kinds of discussions are appropriate concerning sports and politics. In this article, the sports media franchise ESPN and their “No-Politic… Show more

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