“…There is considerable evidence highlighting the negative outcomes associated with stigma, especially stigma tied to psychiatric distress (i.e., NSSI). These outcomes can include general negative psychosocial outcomes, such as decreased economic productivity (Heatherton, Kleck, Hebl, & Hull, 2000;Link, Struening, Rahav, Phelan, & Nuttbrock, 1997), as well as negative outcomes related to NSSI more specifically, such as increases in symptomatology, such as depression (e.g., Stier & Hinshaw, 2007), or increases in negative self-concept, such as reductions in self-esteem or increases in shame (Garisch & Wilson, 2015;Lundh, W angby-Lundh, & Bj€ arehed, 2011). Thus, there is a clear public health imperative to reduce stigma toward NSSI by targeting both general public attitudes toward NSSI, as well as ameliorating the effects of self-stigma that have been demonstrated here.…”