“…Attribution theory (Weiner, ) has often been used to explain how people evaluate others in their environment. For example, attribution theory has been used to explain: organizational team members' decisions to punish or help the weakest member of the team (Taggar and Neubert, ); consumers' evaluations of firms (i.e., brands) based on word‐of‐mouth communications (Laczniak et al., ); human resource professionals' selection of potential employees (for a review, see Knouse, ); and the stigmatization of those who suffer from HIV/AIDS (Ramirez‐Valles et al., ), brain injury (McClure, ), and being a victim of crime (Lyons, ). More specifically, attribution theory has been found to be useful in understanding the causes of outcomes (positive or negative) in achievement‐related tasks (Taggar and Neubert, ), such as the failure of an entrepreneur's business.…”