“…Scholars have previously argued that stigmatisation is simply a form of maintaining social orders, norms, and values (Gilmore & Somerville, 1994;Joffe, 1995;Tewksbury & McGaughey, 1997); through stigmatisation, transgressors are punished (Campbell et al, 2005). As noted above, HIV-related stigma has routinely been coupled with the perception of an individual's character and lifestyle, and such perceptions in turn are dependent on the prevailing norms in any given society.…”