2020
DOI: 10.1108/ijchm-04-2020-0330
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Stimulating satisfaction and loyalty: transformative behaviour and Muslim consumers

Abstract: Purpose This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context. Design/methodology/approach Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that diverse combinations of religiosity, cosmopolitanism and destination image dimensions stimulate satisfaction and loyalty in Muslim consumers. Findings Multiple recipe… Show more

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Cited by 42 publications
(45 citation statements)
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“…Recent research has emphasized the potential of combining the symmetric PLS-SEM approach to model assessmentprevalent in tourism and hospitality researchwith an asymmetric perspective using fsQCA, which considers how different configurations of exogenous constructs exert a differentiated effect on an endogenous construct (Bortoluzzi et al, 2020;Elbaz et al, 2018;Mohamed et al, 2020;Tran et al, 2019;Zhang and Zhang, 2019). The goal of this combination of methods, or multi-methods approach, is to provide more detailed and nuanced insights into the complex causal relationships between antecedent constructs and selected key target constructs (Olya, 2020;Leischnig et al, 2016).…”
Section: Discussionmentioning
confidence: 99%
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“…Recent research has emphasized the potential of combining the symmetric PLS-SEM approach to model assessmentprevalent in tourism and hospitality researchwith an asymmetric perspective using fsQCA, which considers how different configurations of exogenous constructs exert a differentiated effect on an endogenous construct (Bortoluzzi et al, 2020;Elbaz et al, 2018;Mohamed et al, 2020;Tran et al, 2019;Zhang and Zhang, 2019). The goal of this combination of methods, or multi-methods approach, is to provide more detailed and nuanced insights into the complex causal relationships between antecedent constructs and selected key target constructs (Olya, 2020;Leischnig et al, 2016).…”
Section: Discussionmentioning
confidence: 99%
“…Our search returned 17 papers that jointly applied PLS-SEM and fsQCA. For example, Bortoluzzi et al (2020) used the methods to investigate the effects of online hotel reviews on hotels strategies and management control systems, whereas Mohamed et al (2020) applied PLS-SEM and fsQCA in tandem to investigate the satisfaction and loyalty of Muslim consumers in a tourism and hospitality context. A detailed analysis of the 17 papers discloses inconsistencies in the application of the methods.…”
Section: Introductionmentioning
confidence: 99%
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“…A plausible explanation for this may be that on leisure trips, Muslim tourists from higher socioeconomic strata enjoy visiting luxury products and services retailers (i.e. apparel, jewelry, restaurants) (Mohamed et al , 2020; Prayag and Hosany, 2014), which are typically located in city centers rather than in city outskirts.…”
Section: Discussionmentioning
confidence: 99%
“…However, it all depends on the management or related agencies to expand the market share by targeting the Muslim segment of tourists who tend to favor Muslim-friendly tourist destinations. Managerial skills are needed in adjusting to ethnic or religious attributes [8,32].…”
Section: Discussionmentioning
confidence: 99%