Stimulating Voter Turnout in a Primary

Miller, Roy E.; Bositis, David A.; Baer, Denise L.

doi:10.1177/019251218100200405

Cited by 49 publications

(3 citation statements)

References 5 publications

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“…For the effectiveness of GOTV initiatives, present research shows that their efficiency depends on the type of GOTV means, electorates' perceived turnout, and the partisan context of the constituency. There is a strong consensus that face-to-face canvassing is more effective in boosting the turnout than other more distanced means (Broockman and Kalla 2016;Green 2000, 2005;Green, McGrath, and Aronow 2013;Imai 2005;Miller, Bositis, and Baer 1981). The suggested mechanism is that personalized and tangible GOTV efforts could signal candidates' willingness to spend time and energy on voters (Green and Gerber 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

Behind the Pursuit of ‘Frozen Garlic’: Changing Trends of Get-Out-the-Vote (GOTV) Campaigns in Taiwan

Chung

2024

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How do politicians in Taiwan campaign to 'dong suan' ('frozen garlic,' i.e., 'win the election' in Taigi/Taiwanese)? How have strategies changed over the last two decades since the start of democratization in the 1990s? In this article, I review the changing tendencies of get-out-the-vote (GOTV) campaigns at both central and local levels using data from Taiwan's Election and Democratization Study (TEDS). The trends are consistent with the general findings of GOTV research that validate the electoral efficiency of personalized engagement. Over the last two decades, campaign workers and recorded phone messages have had the largest scope of outreach among all the campaigning strategies, although the use of phone calls has been less common in recent presidential campaigns due to its constraints on tailoring content. It was also popular for acquaintances, such as friends, schoolmates, family, and relatives, to approach their social circles and canvass votes for their preferred candidates, but this phenomenon has been dying out in central elections lately. As a more cost-effective alternative, the rise of the candidate support club in presidential campaigns has provided a new and different personalized GOTV engagement experience. At the same time, village and neighborhood chiefs have been indispensably involved in canvassing at both levels, even though they were not as prominent as other means. Considering key vote influencers at local levels, while almost half of the voters would make their own choice, still around 20 percent of them were swayed by their family members. However, due to the fact that these surveys have been conducted in different ways for the same question, numerical comparisons between waves of data should be taken with caveats. In the future, more robust studies will be required to figure out the origins and the ramifications of these canvassing trends.Chung, Sanho. 2024. "Behind the Pursuit of 'Frozen Garlic': Changing Trends of Get-Outthe-Vote (GOTV) Campaigns in Taiwan." Taiwan Politics, February.

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Section: Literature Reviewmentioning

confidence: 99%

Behind the Pursuit of ‘Frozen Garlic’: Changing Trends of Get-Out-the-Vote (GOTV) Campaigns in Taiwan

Chung

2024

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“…Oleh itu, dalam separuh abad yang lalu, kempen pilihan raya secara kuat dikaitkan dengan canvassing untuk mencari sokongan. Ini mungkin dapat dijelaskan dengan penyelidikan yang menunjukkan bahawa canvassing pintu ke pintu dapat meningkatkan jumlah pengundi dan sokongan dalam pilihan raya sejak tahun 1960-an (Miller, David & Denise, 1981).…”

Section: Penyebaran Maklumat: Canvassing Bersemuka Dalam Bidang Politikunclassified

Memahami Peranan Komunikasi dan Parti Berorientasikan Pasaran dalam Politik Malaysia

Wei,

Rahman

2023

MJSSH

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Politik di Malaysia sedang menyaksikan perebutan undian rakyat yang semakin matang dalam usaha mengubah landskap pemerintahan negara yang sebelum ini dilihat sebagai pasif. Sejak tsunami politik dalam pilihan raya umum pada tahun 2008, parti-parti politik di negara ini semakin sedar akan kepentingan pemasaran politik. Secara teori, terdapat tiga kaedah utama pemasaran politik iaitu parti yang berorientasikan produk, pasaran dan jualan. Mengguna pakai konsep yang dipinjam daripada bidang pengurusan, pemasaran politik dilihat semakin signifikan dalam memastikan parti politik sedia ada kekal relevan dan berkuasa. Seiring dengan keadaan politik semasa, artikel ini membincangkan proses pemodelan politik yang berorientasikan pasaran dan sejauh mana peranan komunikasi mampu menarik minat pengundi di Malaysia. Dengan memfokuskan kepada kaedah ini (pasaran), aspek komunikasi dalam proses pendekatan pasaran dibincangkan secara teliti. Kajian ini akan membandingkan pelbagai mod komunikasi dari segi kelebihan dan kelemahan, terutamanya dalam memperoleh kepercayaan pengundi. Akhir sekali, terdapat juga perbincangan yang berkaitan dengan usaha pemasaran politik secara bersemuka (canvassing) sebagai kaedah penting dalam memastikan komunikasi dua hala antara pengundi dan parti politik. Ahli politik yang memilih untuk berinteraksi secara bersemuka lebih mudah mempengaruhi pengundi dengan intonasi, ekspresi wajah dan bahasa badan yang meyakinkan dalam mewujudkan hubungan yang lebih dekat dengan pengundi. Hal ini membolehkan pengundi berasa lebih dekat dan mesra dengan calon tersebut. Justeru, proses komunikasi berjalan lebih lancar dan perkara ini terbukti berjaya mempengaruhi pengundi untuk membuat keputusan yang memihak kepada parti yang mengguna pakai pendekatan pemasaran politik ini (orientasi pasaran).

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“…In political science, an early wave of 'get out the vote' field experiments (Adams and Smith, 1980;Eldersveld, 1956;Miller et al, 1981) followed up on Gosnell's original experiment on this topic. Unlike social experiments, the get out the vote experiments were aimed at the scientific community and are cited widely up to present.…”

Section: Second Half Of Twentieth Centurymentioning

confidence: 99%

Field Experiments

Ditlmann

Paluck

2015

International Encyclopedia of the Social &Amp; Behavioral Sciences

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Field experiments are experiments in settings with high degrees of naturalism. This article describes different types of field experiments, including randomized field trials, randomized rollout designs, encouragement designs, downstream field experiments, hybrid lab-field experiments, and covert population experiments, and discusses their intellectual background and benefits. It also lists methodological challenges researchers can encounter when conducting field experiments, including failure to treat, selective attrition, spillover, difficulty of replication, and black box causality, and discusses available solutions. Finally, it provides an overview over current and emerging directions in field experimentation and concludes with a brief history of field experiments.

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Stimulating Voter Turnout in a Primary

Cited by 49 publications

References 5 publications

Behind the Pursuit of ‘Frozen Garlic’: Changing Trends of Get-Out-the-Vote (GOTV) Campaigns in Taiwan

Behind the Pursuit of ‘Frozen Garlic’: Changing Trends of Get-Out-the-Vote (GOTV) Campaigns in Taiwan

Memahami Peranan Komunikasi dan Parti Berorientasikan Pasaran dalam Politik Malaysia

Field Experiments

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