Stimulus-Organism-Response Dalam Memprediksi Keputusan Partisipasi Wanita Untuk Aktif Dalam Kegiatan Urban Farming Selama Pademi Covid-19

Lusianingrum, Farah Putri Wenang; Pertiwi, Widya Nur Bhakti

doi:10.22437/jssh.v5i2.15437

Cited by 2 publications

(2 citation statements)

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“…Ada 2 macam kegiatan urban farming, yaitu indoor atau out door (Kullu et al, 2020). Urban farming mempunyai peran yang sangat strategis dalam upaya mewujudkan ketahanan pangan (Kullu et al, 2020;Lusianingrum & Pertiwi, 2021;Septya et al, 2022 et al, 2021). Urban farming juga berpengaruh positif terhadap pembangunan berkelanjutan (Sroka et al, 2021).…”

Section: Pendahuluanunclassified

Optimalisasi Pemberdayaan Kelompok Urban Farming Untuk Meningkatkan Ketahanan Pangan Pasca Pandemi Covid-19

Churiyah

Dharma

Sholikhan

2022

PRIMA

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This study aims to describe the skills of managing agriculture for urban farming groups in the village of Keben Permai Malang after receiving empowerment through mentoring and training on how to manage agriculture. These skills include skills in cultivating land, making planting media, caring for plants, making natural fertilizers, harvesting, and processing post-harvest production. The population of this research is the urban farming group in the village of Keben Permai Malang, which consists of 20 people. This research is an action research, namely providing action in the form of empowerment through mentoring and training. Data on farm management skills are obtained through observation sheets of farm management skills. Data analysis used descriptive analysis. The results showed that the skills of managing agriculture for the urban farming group of Kampung Keben Permai Malang in the category are very good, which means members of the Keben Permai urban farming group already have very good skills to manage agriculture.

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Section: Pendahuluanunclassified

Optimalisasi Pemberdayaan Kelompok Urban Farming Untuk Meningkatkan Ketahanan Pangan Pasca Pandemi Covid-19

Churiyah

Dharma

Sholikhan

2022

PRIMA

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“…Previous researchers also applied SOR to explore tourist behavior (Kim et al, 2020;Lusianingrum & Pertiwi, 2021;Hsiao & Tang, 2021). SOR focuses on exploring relationships between stimulus (input), organism (process), and response (output) (Kim et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia

Putri Wenang Lusianingrum,

Nur Bhakti Pertiwi

2023

QAJ

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The decline in tourist visits in Indonesia due to the Covid-19 pandemic has raised concerns because the tourism sector has significantly contributed to the country’s economy. Tourism managers should investigate what motivates Generation Z to have the intention and decision to visit tourist attractions. Many studies utilized TPB and TRA to examine models of intention to visit tourist attractions. This research aims to develop a comprehensive SOR-based model to reveal the psychological mechanism of the intention and decision to visit tourist attractions. An online questionnaire was employed to gather cross-sectional data for this study. Generation Z, totaling 250, from five major islands in Indonesia, participated in this study. The collected data were analyzed using the Warp PLS application. Social media marketing and destination attractions were stimuli influencing the intention to visit (organism). Furthermore, the intention to visit (organism) significantly affected the decision to visit. The SOR theory successfully conceptualized a model of Generation Z’s intention to visit tourist destinations. This model could comprehensively describe clearly the psychological mechanism of the emergence of the intention to visit. The psychological mechanism began from the stimuli (social media marketing and destination attractions) influencing the organism (intention to visit), eventually producing a response (decision to visit).

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Stimulus-Organism-Response Dalam Memprediksi Keputusan Partisipasi Wanita Untuk Aktif Dalam Kegiatan Urban Farming Selama Pademi Covid-19

Cited by 2 publications

References 0 publications

Optimalisasi Pemberdayaan Kelompok Urban Farming Untuk Meningkatkan Ketahanan Pangan Pasca Pandemi Covid-19

Optimalisasi Pemberdayaan Kelompok Urban Farming Untuk Meningkatkan Ketahanan Pangan Pasca Pandemi Covid-19

Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia

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