Stingray tourism continues to be developed at various locations around the world with the concept being marketed on television travel programmes, documentaries, internet sites and travel brochures. Food provisioned stingray tourism, for example, now attracts some 100 000 visitors a year to 'stingray city' in the Caymen Islands. At Hamelin Bay in southwest Western Australia, up to 16 large stingrays (Dasyatis brevicaudata and Dasyatis thetidis) and numerous eaglerays (Myliobatis australis) are fed by visitors from the waters edge. This study reports on stakeholder perspectives relating to tourism development and potential management of the Hamelin Bay site. From the results of this study it is clear that there is sufficient interest in stingray tourism (by all the stakeholders surveyed) to develop Hamelin Bay as a permanent feeding site. Visitors on average gave their experience with the rays a satisfaction value of 8.9 out of 10. Twentyfive per cent of visitors surveyed did not want commercialisation, tour groups or excessive visitor numbers. Their main concern was that the health and safety of the rays may deteriorate with an increase of visitors if the situation is not managed correctly. Visitors desire to be educated about the rays, and how to best interact with them safely. Visitors also acknowledged that the site needs management through more signs, information and a management plan. Management for the site is therefore likely to be best implemented through the application of signage, development of guidelines/codes of conduct, protection of the rays and zoning the beach according to specific recreational purposes. (Spender, 2001). The primary concern with this practice is overfeeding of stingrays, as in a natural state food resources are the limiting factor to stingray populations (Department of Environment, 2001). The ecological implications of an increase in stingray numbers include a potential impact on their natural prey if the rays were to feed away from the tourist site (Department of Environment, 2001). Other concerns include increased susceptibility of the rays to disease, limited nourishment, alterations in their natural behaviour, death from ingesting litter and water fouling (Department of Environment, 2001).In the southwest of Western Australia, 300 km south of Perth (Figure 1 gregate at a time to feed on the fish scraps thrown in the water by fishermen. The stingrays consist of a number of species, including the smooth ray (Dasyatis brevicaudata), black stingray (Dasyatis thetidis) and eagleyray (Myliobatis australis). The smooth ray is the largest of all stingrays, which can grow to 4.3 m in length (Allen, 1999). Currently, up to 20 people at a time attend the feeding site usually around midday when there is frequently at least six rays in attendance. People can be seen paddling around in boats or more commonly standing in the water observing, touching and/or feeding the rays. This activity often lasts from December until March each year (Figures 2 and 3).The potential for a tourism...