Electricity access is strongly linked to human growth. Despite this, a portion of the world’s population remains without access to energy. In Colombia, rural communities have energy challenges due to the National Interconnected System’s (NIS) lack of quality and stability. It is common to find that energy services in such locations are twice as costly as in cities and are only accessible for a few hours every day due to grid overload. Implementing market mechanisms that enable handling imbalances through the flexible load management of main loads within the grid is vital for improving the rural power grid’s quality. In this research, the energy from the rural grid is primarily employed to power a heating, ventilation, and air-conditioning (HVAC) system that chills flowers for future commerce. This load has significant consumption within the rural grid, so handling HVAC consumption in a suitable form can support the grid to avoid imbalances and improve the end-user access to energy. The primary responsibilities of the flower greenhouse operator are to reduce energy costs, maximize flexibility, and maintain a proper indoor temperature. Accordingly, this research proposes a flexible energy market based on the bi-level mixed-integer linear programming problem (Bi-MILP), involving the Agricultural Demand Response Aggregator (ADRA) and the flower greenhouse. ADRA is responsible for assuring the grid’s stability and quality and developing pricing plans that promote flexibility. A flower greenhouse in Colombia’s Boyacá department is used as an application for this research. This study looked at the HVAC’s flexibility under three different pricing schemes (fixed, time-of-use, and hourly) and graded the flower greenhouse’s flexibility as a reliable system.