In the rapidly evolving landscape of financial markets, the quest for accurate stock market predictions has never been more critical. This paper delves into the transformative potential of neural network models in forecasting stock market movements, offering a comprehensive examination of their effectiveness compared to traditional predictive models. With a focus on the evolution of stock market prediction methodologies, this study aims to uncover the nuanced dynamics of neural networks, their comparative analysis with other models, and the pivotal role of data preprocessing in enhancing prediction accuracy. Employing a qualitative analysis framework, the research meticulously synthesizes findings from selected studies, highlighting the superior performance of neural network models in capturing complex market patterns and adapting to volatility. The results underscore the significant impact of data quality and quantity, architectural nuances of neural networks, and the strategic implications for investors navigating the stock market's unpredictability. Despite the promising outcomes, the study acknowledges inherent challenges in the real-world application of these models, including data imperfections and the complexity of financial ecosystems. Conclusively, the paper advocates for ongoing innovation, interdisciplinary collaboration, and the strategic integration of advanced neural network architectures to overcome existing limitations. Recommendations emphasize the critical need for high-quality, diverse datasets and continuous model refinement to harness the full predictive power of neural networks in stock market forecasting. This study not only illuminates the path forward for investors and financial analysts but also sets the stage for future research in this dynamic field.
Keywords: Neural Network Models, Stock Market Prediction, Data Preprocessing, Model Accuracy, Financial Markets, Innovation.