“…This approach is used in a large variety of studies to measure the effect of a wide range of events on the value of a firm or on financial markets, such as unconventional monetary policy implementation (Gagnon et al, 2011;Neely, 2013), economic news (Chan, 2003), merger and acquisition announcements (Duso et al, 2010;Yoo et al, 2013) and stock spams (Bouraoui, 2011(Bouraoui, , 2013. The advantage of this method is that it captures immediate market behaviour due to particular events.…”