Store-brand product variety and price decisions under showrooming

Hsieh, Chung-Chi; Er, Mahendrawathi; Ananto, Prasasti Karunia Farista

doi:10.1016/j.cie.2023.109152

Cited by 6 publications

(5 citation statements)

References 53 publications

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“…Despite previous research exploring certain factors influencing the occurrence of showrooming (e.g. Arora et al ., 2022; Hsieh et al ., 2023), our research re-examines this phenomenon by incorporating the consumer segment of maximizing tendency. As a result, our research provides novel perspectives and resolves discrepancies present in the extant literature.…”

Section: Discussionmentioning

confidence: 99%

“…Bar-Isaac and Shelegia, 2023; Halibas et al ., 2023; Zhang et al ., 2023) provide insights into showrooming, our understanding of why consumers engage in showrooming behavior is insufficient. Showrooming behavior is primarily related to the information search and evaluation stages of the purchasing process (Hsieh et al ., 2023; Park and Hur, 2023). However, prior studies (e.g.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Scholars have investigated multiple elements of showrooming and its association with, for example, salespeople's action (Park and Hur, 2023), information provisions (Zhong et al ., 2023), interactions between customer (Liu et al ., 2023), and price-related decisions (Hsieh et al ., 2023). Few studies performed qualitative investigation (e.g.…”

Section: Introductionmentioning

confidence: 99%

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Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency

Hsieh

Kumar

2023

APJML

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PurposeShowrooming presents a complex and evolving challenge to retail managers, as it signifies the emergence of new forms of exchange rules. The purpose of this research is to investigate how factors responsible for information search and evaluation affect showrooming and also consider the consumer mindset as a moderator.Design/methodology/approachThis research undertakes three experimental designs to investigate how the push (i.e. assortment size), pull (i.e. price discount), and mooring (i.e. sunk cost) factors influence consumers' showrooming intention. Specifically, consumers' maximizing tendency plays the role of moderator.FindingsThe results reveal that push, pull, and mooring factors are significantly related to consumers' showrooming intention. Furthermore, the findings show that maximizers have higher showrooming intention than satisficers in the context of the push, pull, and mooring factors.Originality/valueBy integrating the push-pull-mooring framework and the maximizing mindset theory, this research proposes a novel research model and the empirical testing results support six hypotheses. The findings add to the body of knowledge in showrooming behavior by taking consumer mindset into account. The results also provide implications for practitioners to develop their retail strategies.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency

Hsieh

Kumar

2023

APJML

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“…Specifically, researchers employ PLS-SEM more often when structural models are complex, and studies have been conducted to predict relationships (Hair et al, 2019(Hair et al, , 2022. Considering the purpose of this study, PLS-SEM is a suitable analytical approach for predicting complex relationships (Hoyle, 2013;Ringle et al, 2015).…”

Section: Data Analys Is and Re Sultsmentioning

confidence: 99%

“…On the research object side, brand reputation, brand pride, and brand equity have been tested on coffee machine brands (Jun et al., 2023), Chinese brands (Zhang & Guo, 2023), e‐commerce and online retailers (Hsieh et al., 2023), metaverse commerce (Lee et al., 2023), luxury products (Islam et al., 2021), green brands (Maior et al., 2022), Samsung products (Abadi et al., 2021; Arshad, 2022; Maior et al., 2022; Septianto, 2020), and on SMEs products (Novansa & Ali, 2020). However, no one has yet tested the object of higher education.…”

Section: Introductionmentioning

confidence: 99%

Finding reasons to choose a campus: The impact of social media and brand strategy

Nofrizal,

Juju,

Aznuriyandi

2024

Higher Education Quarterly

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This study comprehensively identifies the determinants in students' campus selection decisions, emphasizing the crucial role of brand pride in the process. With the participation of 704 students in an online survey through the Google Forms platform and analysis using SEM‐SmartPLS 4.0 Structural Equation Modelling, this study presents a solid empirical foundation. The results confirm that social media and content marketing strategies are not just supporting tools, but play a significant role in building brand equity. In addition to being relevant for understanding the dynamics of student decisions, this research provides in‐depth insights into the optimization of university brand image through social media and content marketing. Its contribution is not only limited to the academic realm, but also has practical implications that can help universities increase institutional appeal through improving their marketing strategies.

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Elucidating research trends in omnichannel shopping using a bibliometric and network visualization analysis

Kumar,

Gahlawat,

Singh

et al. 2024

The International Review of Retail, Distribution and Consumer R

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Store-brand product variety and price decisions under showrooming

Cited by 6 publications

References 53 publications

Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency

Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency

Finding reasons to choose a campus: The impact of social media and brand strategy

Elucidating research trends in omnichannel shopping using a bibliometric and network visualization analysis

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